Raise awareness about your brand with customised clothing.
Stand out in the crowd and, importantly, amongst competitors with promotional clothing.
When making initial first impressions, an outfit often speaks for itself – giving hints as to your position, your appearance, and your company’s means of expression.
Employee culture, brand consistency and public image all correlate with the implementation of branded workwear, and the advantages of integrating uniform can only positively reinforce your company’s identity.
Branded workwear also helps to promote team spirit, having the effect of boosting pride and morale.
By establishing a company uniform, employees are given a distinct sense of purpose. Not only are they able to position themselves as an individual in both their personal image and their duties, but they’re able to position themselves as part of a wider, supportive company team.
Consistency of workwear across a group of peopl make the wearers effectively walking billboards, carrying a physical, recognisable presence, enhancing your business’s overall reputation for quality and distinct brand recognition.
On top of aiding customer perception, tailored or embroidered workwear has a further marketing incentive, helping to promote branding, logos and your company name within the professional sector. On top of branded merchandise and products, workwear builds and maintains your company identity and raises awareness. By making branded workwear a core value, there is room for further potential to build both a public and corporate trust.
Though parts of your business may not always be customer facing, branded workwear extends above purely the visual aspect, seeping into employee culture. When employees feel that they are invested in, their company loyalty grows which is often conveyed through their productivity.
Employers must also remember that branding extends further to safety garments including hard hats, hi-vis wear, overalls and more, providing further brand benefit.
BACA recently unveiled its six head embroidery machine, which has been installed to help expand its professional branding service utilised by businesses, groups and organisations.
BACA supports a number of local and national businesses, tailoring workwear to help optimise corporate branding. With over 20 modern embroidery machines, several transfer heat processes and in-house cadcut machines, ensure you brand it with BACA.
